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Miller Lite Marketing Plan

In my marketing course, I was assigned into a group to create a marketing plan for a specific product. We decided to research Miller Lite because of the recent popularity increase. We had to create a 30-minute presentation explaining our product’s position as well as how we plan to market the product in the future. I researched about the product’s history and stance in the industry. I also researched on the opportunities and threats that affect Miller Lite. I was the main person who designed the look of the presentation as well as the marketing plan. This project was a success due to smooth communication and tight cohesion within the team. I learned from this project that with effective team effort great outcomes will arise.

© 2016 Created by Lee Xiong

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